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Candle Scent Throw

candle scent throw

Over the last 20 years, the development of a wide selection of candle scents has enabled candle manufacturers to experience record-breaking sales and a thriving homegrown candle-making community. This post will review How to Increase Candle Scent Throw.

Candle scent is made with polar (water-based) and non-polar (oil based) materials and use many different components.

Always use scents from reliable manufacturers who have tested multiple types of waxes including paraffin, soy, palm and beeswax. Candle scent throw is quite complex and may cause scents interact differently with various waxes. It is recommended to always test! Too much polar material will cause it to separate from the wax. This is called scent or fragrance migration, bleeding or separation. Warmer environments are more likely to cause separation.

Vybar can help lock in scent and sustain candle scent throw. Start by using 1/2% and no more than 2%. Use Vybar 103 for pillars and free standing candles, Vybar 260 for container-filled candles and Vybar 343 for mottling candles.

Candle scent burns off when exposed to temperatures above 120 degrees. Reduce exposure and maintain scent quality by adding it last. A quality scent is formulated with a high flash point (the lowest temperature at which the vapor of a combustible liquid can be made to ignite momentarily in air) and effectively avoids scent burn off. It is recommended to work with scents possessing a flash point no less than 142 degrees Fahrenheit.

In addition to flash point, determine the scent’s “throw” (how evenly a candle scent is distributed throughout a room). The scent throw originates from the melt pool of a burning candle and should be no more than 1/4″ thick for optimum throw. The heat given off by the melt pool from a burning candle creates an updraft of warm air and carries with it the scent. Wax additives may play a factor in both cold and warm throw.

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Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging and an incoherent brand experience.

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